30-07-2014, 10:29 PM
Det er måske derfor det er så billigt og det ikke er så kendt/mainstreame:
Kilde wikipediea:
"Having learned from insiders in the Swiss watch industry just how much of the cost of a typical luxury Swiss watch is marketing, the three decided to turn the traditional model on its head. Differentiating themselves from most other watchmakers, their business model revolves around the direct selling of watches to the public rather than expensive advertising campaigns, more of the price of a conventional luxury watch often going towards the latter than to the actual manufacturing costs.
Christopher Ward's entire marketing policy is based around the internet, their success is down to influential bloggers and forums reviewing their products and giving personal opinion. They do not have retailers or boutique stores offering the watches. They only sell online, therefore limiting their costs and excluding the high costs of running boutiques Hence they claim to be able to offer Christopher Ward Watches at a significant discount to similar Swiss counterparts.
This led to the advertising phrase the partners instantly came up with ”the cheapest most expensive watches in the world." as per the companies own website."
Kilde wikipediea:
"Having learned from insiders in the Swiss watch industry just how much of the cost of a typical luxury Swiss watch is marketing, the three decided to turn the traditional model on its head. Differentiating themselves from most other watchmakers, their business model revolves around the direct selling of watches to the public rather than expensive advertising campaigns, more of the price of a conventional luxury watch often going towards the latter than to the actual manufacturing costs.
Christopher Ward's entire marketing policy is based around the internet, their success is down to influential bloggers and forums reviewing their products and giving personal opinion. They do not have retailers or boutique stores offering the watches. They only sell online, therefore limiting their costs and excluding the high costs of running boutiques Hence they claim to be able to offer Christopher Ward Watches at a significant discount to similar Swiss counterparts.
This led to the advertising phrase the partners instantly came up with ”the cheapest most expensive watches in the world." as per the companies own website."
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